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Tourism and Social Media
September 19th, 2012

It’s no secret – I love travel and tourism, and I love social media. I work with both on a daily basis and I find that the travel/tourism/hospitality industries seem to especially benefit from social media usage. nike soldes coque iphone X XR XS max V2646 coque disney mickey mouse Of course there are all of the traditional general reasons why I’m such an avid promoter of social media for business – an active Facebook fan page helps you appear higher in searches, it helps you reach a broad/new audience, and the like. magasin asics outlet royal blue fjallraven kanken backpack classic Here, however, are some of my top reasons for finding social media beneficial specifically for the above industries. cover custodia case iphone 11 R3514 steven universe wallpaper 60xX0

  • Twitter travel/hospitality chats: Twitter chats are, in my opinion, one of the top ways to “meet” and interact with those in the same/related industries on social media. fjallraven greenland backpack small green cover custodia case iphone 11 G9982 bts wallpaper 10lP9 They allow you to share your knowledge and experiences in front of an expanded audience in a fun and casual manner. I’m working on a blog post that focuses solely on chats within these industries, which I hope to post in the next week or so, so stay tuned.
  • Keywords on twitter: Various twitter tools allow you to keep track of specific key words or sets of words. iphone 6s coque supreme warm yellow fjallraven kanken backpack big You may want to find those looking for certain services/products (honeymoon planning or a luxury hotel in Venice, for instance), or it may be someone specifically mentioning your brand (ie a hotel chain). This allows you to reach out to that person if applicable, learn what people are discussing/looking for on twitter and adjust your social media marketing strategy appropriately. People are constantly discussing travel, weddings/honeymoons, special events and other industry related topics, and these keywords help you keep track of and filter them.
  • Direct mentions/hashtags/Facebook tagging: On twitter, it’s a direct mention of your twitter name or (for instance @chimeratravel) or a hashtag with your brand (ie #hotelname); on Facebook or Google+ it’s a tag of the company (or your personal) name. coque iphone X XR XS max G2627 coque dragon ball z Either way, you can see when people are mentioning your specific company and can address their mention/question/concern appropriately and in a timely manner. Much better than having a competitor address it! Furthermore, people are often quite impressed when you reply to them quickly on social media – it shows a commitment to customer service and desire to meet their needs.
  • Exclusive sales and discounts: Many companies provide exclusive offers or discounts to their social media fans and followers. fjallraven kanken classic backpack ochre These help to increase fan loyalty and reach those that you wouldn’t with an email campaign to current clients/prospects. People also seem more accustomed to share or give feedback (in the form of a comment, “like”/”+1”, or retweet) when using social media, and ultimately end up helping you promote your company.

This is simply a list of my top reasons for loving social media for these industries. coque sony xperia m4 aqua stitch I could probably write a small book (or e-book) on the subject. asics boutique officiel cover pelle iphone 11 Social media continues to evolve, and surely there will be plenty of additions to the list this time next year, or maybe even next month.

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